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https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/4cb5a55c-e171-4b5b-b2e8-31ba4ab3b454/1b4a66ce-9a05-4132-b0ed-62b234b48c87_text.gif https://www.outside-advice.com/portfolio daily 0.75 2024-09-17 https://images.squarespace-cdn.com/content/v1/624b503a7ea85a384b516a61/1649102924717-Q829W8V1L1DI6TE85K7N/Stocksy_comp_1444820.jpg Portfolio * Lani https://images.squarespace-cdn.com/content/v1/624b503a7ea85a384b516a61/1649102924678-GMRC4NEIU4I1QXZV03RL/Stocksy_comp_2820637.jpg Portfolio * Emilia https://images.squarespace-cdn.com/content/v1/624b503a7ea85a384b516a61/1649102924724-MJOKBWZJI5ARKF95UGA2/Stocksy_comp_1021873.jpg Portfolio * Gloria https://images.squarespace-cdn.com/content/v1/624b503a7ea85a384b516a61/1649102924732-KUHPFUZF8IDM0RBMRIGZ/Stocksy_comp_3444377.jpg Portfolio * Elias https://images.squarespace-cdn.com/content/v1/624b503a7ea85a384b516a61/1649102924710-AZFHT1N96XSKXCXDHM5Z/Stocksy_comp_3553408.jpg Portfolio * Beatrice 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https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/1770914299140-2LL1SZ3H0NZ7FV01IAG4/unsplash-image-_NM6bXPqaCE.jpg https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/26f2212a-02f1-4fca-a4b0-675c5376d871/PORSCHE-LOGO-WEB-800x800.png https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/d6402c1c-e7f1-4b74-af2e-e5a9a280d325/64517458fbf3e92f5e118733_Noca.750x750.png https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/09e5c572-70c6-438c-8801-4bd44d7ea90e/Remove+background+project.png https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/387bd0e2-9018-4098-b6ea-933c28d6464f/swijin_logo_black+%281%29.png https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/d14e2f77-c060-46db-8779-86c253ad7ea9/8eba523e-b1a4-48f2-a678-14a31e35308b.png https://www.outside-advice.com/media daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/145046af-65d1-4ba6-8c40-56f512a798f8/Screenshot+2026-05-06+104352.jpg Media "Product is not the problem, maximise margins with merchandising" Bike Europe, April 2026 A column exploring why bloated product lines are eroding profitability in the bike industry. When everyone across a brand — from product managers to supply chain leads to retailers — measures success differently, assortments keep expanding unchecked. The piece argues that smarter merchandising, not better product, is the key to unlocking stronger margins. https://images.squarespace-cdn.com/content/v1/66685f4fd67ef97e485de554/bbef172e-2e4e-4819-9f45-e6ccc9fe8e36/Screenshot+2026-05-06+at+10-15-16+Why+the+bicycle+industry+keeps+losing+women.png Media Why the Bicycle Industry Keeps Losing Women" Bike Europe, February 2026 A column published around International Women's Day that goes beyond the usual gestures — flowers, chocolates, token campaigns — to examine the deeper, structural reasons the bike industry continues to alienate and lose women, both as customers and as talent. 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